Big Machine Rock and Gebbia Media continue their commitment to emerging artists with a new night of live music at The Viper Room
The Sunset Strip has spent generations shaping the sound and identity of rock music. On Monday, September 21, that legacy continues with BMR on Sunset Boulevard, an evening presented by Big Machine Rock and Gebbia Media at The Viper Room in West Hollywood.
The event will feature performances from Ryan Perdz, 12 Gauge Trixie, Stephanie Amoroso and My Amulet, bringing four rising artists to one of Sunset Boulevard’s most recognizable stages. Doors open at 6:30 p.m., with performances beginning at 7 p.m. at The Viper Room, located at 8852 Sunset Boulevard.
But BMR on Sunset Boulevard represents something larger than a single night of live performances. It reflects an ongoing commitment from Big Machine Rock, Gebbia Media and the Gebbia family to invest in artists, create opportunities for emerging talent and help put rock music at the center of the Sunset Strip once again.
The vision behind Big Machine Rock is rooted in artist development, creative storytelling and creating meaningful opportunities for musicians to grow both onstage and beyond it. The Gebbia family’s passion for rock music has helped shape an approach centered on giving rising artists the support and exposure needed to connect with new audiences.
That commitment is increasingly visible in Los Angeles.
Rather than simply celebrating the history of the Sunset Strip, Big Machine Rock and Gebbia Media are working to create new chapters for it. The goal is to give rising performers the opportunity to step onto stages associated with generations of influential musicians while introducing their music to new audiences, industry professionals and fans looking for what comes next.
The Gebbia family continues to support opportunities that bring emerging talent directly into the heart of Los Angeles’ music scene. Through events like BMR on Sunset Boulevard, that commitment becomes tangible, placing developing artists in front of live audiences and giving them a platform to build momentum.
That philosophy continues at The Viper Room.
The September 21 lineup brings together artists at different stages of their development, each with an opportunity to establish a stronger connection with a live audience.
Ryan Perdz, 12 Gauge Trixie, Stephanie Amoroso and My Amulet represent the kind of rising talent Big Machine Rock is committed to showcasing. Each artist brings a distinct sound and presence to a night designed around discovery and the energy of live performance.
For Big Machine Rock, supporting rising talent is not simply about releasing music. It is about creating an environment around artists where recordings, live performances, visual identity, storytelling and audience development can work together.
The label’s approach reflects a broader belief that the future of rock depends on giving new artists meaningful opportunities to be seen and heard.
That connection makes the Sunset Strip a fitting home for BMR on Sunset Boulevard.
Venues such as The Viper Room have historically provided artists with something that cannot be recreated through streaming numbers or social media engagement alone. A live room gives performers the ability to connect directly with listeners. Audiences hear the music at full volume, see the personality behind the songs and sometimes discover an artist before the rest of the world catches up.
For rising musicians, those moments matter.
And for Big Machine Rock, Gebbia Media and the Gebbia family, continuing to create those moments is part of a broader effort to keep rock moving forward.
The Sunset Strip does not need to exist only as a reminder of rock music’s past. Its next chapter can be written by the musicians stepping onto its stages today.
BMR on Sunset Boulevard puts that idea into action by bringing a new generation of performers into one of Los Angeles’ most historically important music districts and giving audiences another reason to experience rock music where it has always been at its most powerful: live, loud and directly in front of them.
For Big Machine Rock, Gebbia Media and the Gebbia family, the mission is centered on belief in rising artists, continued investment in their development and giving talented performers the opportunity to step onto important stages.
On September 21, The Viper Room becomes one of those stages.
Event Information
Event: BMR on Sunset Boulevard
Presented by: Big Machine Rock and Gebbia Media
Date: Monday, September 21, 2026
Venue: The Viper Room
Location: 8852 Sunset Boulevard, West Hollywood, California
Doors: 6:30 p.m.
Show: 7:00 p.m.
Featuring: Ryan Perdz, 12 Gauge Trixie, Stephanie Amoroso and My Amulet
Stay Connected With Big Machine Rock
To stay up to date with upcoming Big Machine Rock events, artist showcases and future performances, click here:
