The Hollywood Sign Trust says it’s exploring ideas for a potential visitor center dedicated to the world-famous landmark, which could eventually offer tourists a more immersive way to experience the iconic sign.
The nonprofit recently shared on social media that it is “playing with concepts” and invited the public to give feedback. Along with the announcement, the Trust posted an AI-generated rendering created from a fan suggestion. The mock-up shows visitors riding a tram—similar to the one used at the Getty Center—to a glass-enclosed space in Griffith Park that includes a theater and museum. The Trust emphasized that the image is purely conceptual and not a real design.
“Head over to our website and let us know what you’d like to see,” the group wrote. A Google form is available for people to submit ideas and receive updates.
According to a spokesperson, the project is still in its earliest stages, with no timeline or concrete plan in place.
The Hollywood Sign, originally built in 1923 as “Hollywoodland” to advertise a real estate development, has undergone several restorations over the decades. Its most significant rebuild came in the late 1970s, around the time the Hollywood Sign Trust was formed to preserve and maintain the landmark.
The organization is also collecting artwork, media and letters for a time capsule that will eventually be buried at the sign.
